(photo from blog Huffingtonpost 01/27/2015 by Belinda Waymouth)
On 19 January 2017, during the New Year’s reception of the NRK (the Dutch Plastic and Rubber Branch) and Plastics Europe Netherlands, Acceleratio was asked to hold up a mirror to the plastics branch and create the sense of urgency and motivation for renewed action in the sector.
Later the “Rethink” plan was launched: a fresh look at plastic and rubber in response to mounting political and social criticism and controversy of how these materials are managed in the chain.
The presentation has lead to a number of articles explaining why business-as-usual is no longer an option for the plastics branch – and why there is a need for a proactive industry that “Rethinks” and “Reinvents”.
For an English article: see: “a need for a new perspective on the plastics industry”
A (limited) Dutch version of this article has also been posted on February, 1, 2017 in the Magazine Kunststof & Rubber p.18-20
For an article in Dutch on the website of the Dutch Circular Economy community see: “een nieuwe kijk op kunststof”