Acceleratio was mentioned in the Belgium magazine Trends on November 20, 2014 Journalist Julie de Jonghe (London) wrote an article (Bizz Dossier Duurzaam Ondernemen, page 105-106) titled “collaboration is the key to succes”. The article points out that managing a company in a sustainable way will, next to having a positive impact on society, also leads to growth and innovation, and as such a way to create economic value. The article sums up highlights from the Financial Times “Future of Sustainability” 2014 summit held in London. Professor David Grayson from the Doughty Center of Corporate Responsibility reflects on his research “Combining Profit an Purpose”. While 86% of CEO’s interviewed believes that their compagnies have a social responsibility today, only 20% of future leaders is convinced of their statement. John F. Brock, CEO from Coca Cola Enterprises states that future oriented organizations focus today on both profit and social involvement. By doing so they will improve their competitive position in the long run. Acceleratio’s managing Director Freek van Eijk, introduced as a Dutch expert in Circular Economy and speaker at the summit, points out the importance of the design phase of products and services, 80% of the environmental impact is determined in that stage. The full article is only available to registered users of Trends.be
